It's important to realize that we are constantly taking in information through a "filter." We are making our best attempts to piece together billions of small bits of information and creating a distorted "best attempt." We need to be AWARE of that fact.
Progress comes with adaptation. Adaptation is quite often painful and uncomfortable, mentally and physically! Correcting movement, lifestyle habits, and increasing training volume all aid in the progress clients are looking for, but dialing in mindset will lead to harder work ethic and improved behaviors OUTSIDE the gym. The correct mindset will help change the perception of pain and the uncomfortable feelings that come with change and lead your clients down the path of progress.
When you are not harping technique it is time to shut up and listen. Let your clients tell you how they feel. Empower them to communicate by asking strong open-ended questions and then actually listen to their response and jot it down after the session. You will be able to draw on this information later and it will probably help you more than you think. Bringing up a topic that was important to the client a session or two down the road will show them that you are listening and care about what they are saying.
What is the first thing you think of when someone mentions sport specific training? Most people think about using a swinging a resisted golf club, using a weighted baseball or some form of replicating sport with added resistance.
Many coaches today still use these methods, and in theory, it seems reasonable. The truth is research has found using resistance to replicate a specific sport movement isn’t very effective. Throwing a donut on a baseball bat does shown not to improve bat speed. Game play in sports happen at full speed and replicating the motions of sport at anything less than game speed is putting the athletes at a disadvantage and creating unnecessary potential for injury.