HansenAthletics

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Business Journal: HansenAthletics Breakdown

Idaho State Journal’s Breakdown of HansenAthletics.

Darren Hansen, the owner of HansenAthletics, is offering something a little different to the Pocatello fitness scene — a personalized approach to getting in shape.

The gym offers one-on-one training, but it also offers online training at a lower cost. Regardless of what clients decide to do, each person gets an individualized workout program and access to a library of online video demonstrations.

“Everybody can come in and get an individualized experience, which I think is unique to this area and I think where it needs to be headed in the future,” Hansen said. “Groups are great, but you can’t really narrow it in. So that’s what we do here: We create individualized programs that are performance-based for anybody who walks through our doors.”

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